Consumer response to AI-enabled interaction perceived as ethical 2019

When surveyed by Capgemini Research Institute, approximately three in five consumers who perceive their AI interactions with a company to be ethical said that they place higher trust in that company, talk to others about the positive experience, and are more loyal to that company. When consumers perceive AI interactions as ethical, they become advocates for the experience or company. An ethical AI interaction is one that is transparent, explainable, auditable, and fair.