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Share of companies paying for online ads in Brazil 2019-2023

Published by
J. G. Navarro,
May 31, 2024
As of December 2023, approximately 37 percent of companies surveyed in Brazil reported paying for online ads. The share peaked in 2021 and 2022, when it reached 40 percent.

Percentage of companies paying for online advertisements in Brazil from 2019 to 2023

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Sources

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Release date

May 2024

Region

Brazil

Survey time period

March to August 2019; August 2021 to April 2022; March to December 2023

Number of respondents

4,457*

Special properties

only companies with 10 or more employees

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

* Number of respondents in 2023. In 2021/2022, the sources interviewed 4,064 companies, and in 2019, 7,000 companies.

Data preceding 2023 was retrieved from earlier releases.

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Overview

8

Formats, devices, and platforms

8

Advertisers

4

Programmatic

3

Digital retail media

5

Third-party cookie deprecation

3

Digital consumer insights

7

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Topics

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