Brand awareness by category in the U.S. 2024

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52 percent of U.S. respondents answer our survey on "Brand awareness by category" with "Smartphones". The survey was conducted in 2024, among 60,327 consumers.
Find this and more survey data on brand awareness by category in the U.S. in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Brand awareness by category in the U.S. as of March 2024

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Number of respondents

60,327 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these categories do you pay particular attention to brands?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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